SIMILAR BUT
DIFFERENT

The directing duo Similar But Different is comprised of Charlotte Fassler – former visual editor and producer at Man Repeller – as well as Dani Girdwood – protégé of director Reed Morano (The Handmaid’s Tale, I Think We’re Alone Now). 

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The NY based directing duo is known for their work with raw human stories and authentic performance. Called a “female powerhouse duo” by Ad Week’s Lindsay Rittenhouse, SBD’s directing work has been honored by The British Arrows, The Ciclopes, AICP Next Awards, Cannes, The Andy Awards, and The Tribeca Film Festival — as well as celebrated by Rolling Stone, Billboard, HuffPost, Ad Age, Vulture, and Paper.

In March 2018, they received the inaugural grant from the Shift Creative Fund for their narrative short centered on two pioneer women traversing across the American West (which premiered with a staff pick on Vimeo in 2020). 

With roots in the music video space, they have worked with artists such as Katy Perry, The Chainsmokers, Liam Payne, Amy Allen, and Carlie Hanson. In the commercial space, the two have directed award-winning campaigns for Spotify, Diesel, Google, Etsy, and CVS beauty among others. Most recently, the duo is in development on a feature film with TriStar and Kick the Habit Productions.